Vision Personal Training
Vision Personal Training is a fitness franchise based on an established fitness/diet program that is able to guarantee results. The primary brief was to attract new members to their expanding franchise network.
We created a local print and outdoor campaign that distanced Vision PT from regular gyms and fitness centres and focussed on their results orientated concept with thought provoking headlines. The simple two colour layouts also helped to establish a unique brand look and feel in a cluttered and highly competitive market.
The feedback and immediate response to the campaign was described by franchisees as, “almost overwhelming.” Indeed, it has been so successful that now, several years later, it has become a marketing staple for Vision PT. The posters continue to attract smiles and new members to the franchise wherever they are located.