Your Social Media Questions – Answered

You’ve no doubt considered Social Media as part of your marketing campaign. Yet, you probably still have a few nagging questions you need answered.

As a creative marketing agency, Highway 101 has helped organisations successfully integrate Social Media into the mix. So, we’d like to answer some typical questions.

“Where do we start?”

Just as you wouldn’t buy a page for an advertisement in a magazine and then ‘wing it’, Social Media marketing isn’t about setting up a Facebook page and hoping for the best. We know that success is the result of a tailored, well-considered strategy, devised by experts in the area of both Social Media and marketing.

“I’m nervous about starting a campaign – what if we can’t see it through?”

We are firm believers in walking before you run. In the strategy phase, we’ll identify your internal capabilities. Usually, we will begin your campaign with one platform (blog/Facebook/Twitter etc). We’ll help you through launch step by step. Once you’re comfortable, we’ll then help you move onto the next platform. You’ll be given tailored task sheets and calendars. We’ll help also you research and identify the best sources of usable content.

“How can we find the time to administer a campaign?”

A Social Media campaign can take as little as 12 hours a month to manage. We’ll help you select people within your organisation who can share the division of labour, and make any time spent on your campaign as efficient as possible.

“Can we REALLY do it ourselves?”

Yes – you just need some practice first. We can help ease you into self-sufficiency over a period, or we can help you with your campaign for a period of time until you feel ready for independence. We’ll also provide you with your unique campaign folder, which includes step-by-step instructions, tips and tricks.

“What if someone posts a bad comment?”

Most platforms are moderated. You receive notification of comments and choose to approve (or dismiss). Although it’s always wise to allow people to have their say.

“How do we know if it’s working?”

We will recommend the best approach to tracking and measuring the success of your campaign, and can work with you to identify your ROI.

“How much will it cost?”

Right now, we are offering a Starter Package price to companies who want to get their Social Media campaign running immediately – so you don’t fall behind the competition. The cost? Just  $1995 exc. GST