It’s not often you get to build a company from the start up. Highway101 was asked to name a new debt relief company, create a tagline, design and build the website, then formulate a marketing strategy to build the brand quickly and successfully.
The initial project took less than three months and resulted in the wining name “ChapterTwo”, with the tagline: “Back on track”. We then launched the website, ensuring that it stands out amongst the competition in both the design and functionality.
Following the initial launch, it was our aim to position ChapterTwo as a top ten player in the market in first year and number three in year two. This has involved a strong mix of digital, outdoor, social and continuous lead generation.
Visit the ChapterTwo website.